Michelle Obama has pledged to improve the quality of school lunches, educate parents about healthy diets, and improve access to grocery stores in poor and rural areas. But first she has to reframe the obesity epidemic in terms of America's children. At every campaign stop, the first lady repeats the same facts and figures: Childhood obesity rates have tripled over the last three decades; nearly one in three children is now overweight or obese; and the youngest generation is on track, for the first time in the nation's history, to have a shorter lifespan than their parents.
As the war on child obesity escalates, we can expect to hear these statements repeated over and over again, spreading from one politician to another, through opinion columns and television newscasts. Before that happens, let's take a quick look at what the campaign rhetoric really means.
...the full article by Daniel Engber